Why do current menstruation ads only show the sporty/dramatic/heroic side of periods? Do we have to play tennis just because it's shark week? We wanted to portray what it’s really like (for most Western women) to have your period. It’s just another day.

TV :30 "The Kitchen"

TV :30 "The Livingroom"

TV :30 "The Bathroom"

OOH

Director of Photography:

Jillian Christerson